3 Ways to Drive Traffic to Your Social Media Streams

Generating traffic towards your social media streams is similar to urban road traffic management. City planners are tasked with figuring out how to effectively move road traffic in and out of cities. In the same way, social media managers need to know what tools to use to drive more traffic to their social media channels and website.

Enticing your social media followers to go to your website is a delicate balancing act. This is especially true if you have a limited marketing budget to work with. Paid social media advertising will likely divert traffic toward your website. However, you also need to know how to encourage people to visit your social media streams.

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Social media is a very effective tool to drive traffic to your website. The greater presence you have on social media, the easier it will be for you to drive traffic to your website. Here are some ways you can drive traffic to your social media streams.

Make Your Content Easily Shareable

Cellphones have become ubiquitous in our modern world. Cellphone penetration has become so widespread, that you will hardly find anyone without a phone these days. Cellphones and other mobile devices have become the premier medium for accessing social media. People hardly use desktop computers these days for accessing their social media accounts. Most news content is also now read on a mobile device rather than a desktop.

It is no secret that online content needs to be easy to read. But more important than that, it needs to be easy to share as well. It is vital to add share buttons to your content to drive traffic on social media. If your website or social media followers find it hard to share your content, they will not bother to share it.

Improve Your SEO

While your content needs to be easy to read and share, you also need to make sure it is being shared effectively. Digital marketing has grown significantly over the years. This means you need to adopt best practices for Search Engine Optimization (SEO).

Doing good SEO will reap the following benefits:

  • It will boost your online presence
  • It will create sales/leads
  • It will make your brand’s domain and authority stronger
  • You will be able to connect directly with your target market
  • It will boost traffic to your social media streams

Content optimization on search engines like Google is vital if you are seeking to boost your social media traffic. When entering a search query on Google, most people will rarely go to the second results page. They are more likely to click a link on the first results page.

Having a high ranking on search engines is vital to getting people to view your website and social media streams. Adopting good SEO practices will also help your potential buyers make purchase decisions.

Inspire Your Audience With Visuals

People often advise not to judge a book by its cover. However, this does not apply to social media. In this environment, first impressions make a deep impact. Visuals help people make purchase decisions more often than not. Images undoubtedly lead to more engagement than simple text posts.

People rely on visual content to make buying decisions. If they can see product photos or videos, they are more likely to make a purchase decision on the spot when compared to reading a simple text review.

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Summing Up

Boosting your social media traffic begins with the effective management of social media accounts. It takes time to build a wide user base for your website. However, if you follow the tips mentioned in this blog, you will eventually be able to drive significant traffic to your website.