If you’re wondering how to get more followers on your TikTok account, you’re not alone. With more than a billion active users on the platform, getting followers is pretty easily, but scaling out over time is quite hard.
Many companies don’t know how to target their audience and engage with their followers in the most effective way. This is due to the fact that most of them don’t have a large team with specialists covering social media strategy, community engagement, and content creation. Instead, they waste time and money on shoddy tactics that fail to reach their target audience.
If you’d like to get more followers on your TikTok account, you can hire a social media agency to help you do this. Or, you can read through the list of recommended and working methods below.
Defining your target audience
Having a strong focus on your niche is essential for getting more followers on TikTok. Many successful TikTokers stick to a narrow focus, and don’t cover a variety of topics. They focus on one or two topics, and know their audience well. Their language and content is tailored to this audience. Using an attractive profile is also a good way to increase your audience.
While it’s important to reach a wide audience to succeed on TikTok, brands should also be aware of the limitations of their posts. Videos can be up to 60 seconds long, so they need to grab attention quickly. Using the TikTok Creator Marketplace, businesses can find influencers that align with their branding and target audience. Influencers should have similar content and promotion styles. It’s also a good idea to tease your social media accounts with updates on your TikTok channel. For instance, if your Instagram account posts a video about your Christmas party, make sure to tease your subscribers with a TikTok post.
Creating content that people are willing to react to
If you want to gain more followers on TikTok, you should create content that people are willing to react to. Start by checking out accounts of people you admire and follow. Look at the content they post, what hashtags they use, and what trends they are following. Make sure your videos are related to their posts. Using these tips, you’ll be well on your way to gaining more followers on TikTok. In addition to using video, we also recommend using TikTok emoji icons within your content posts.
The first thing you need to do is determine what types of videos are trending on TikTok. There are videos that follow the same outline and even use the same sound clip. It’s a good idea to take advantage of these trends and make your content stand out from the crowd. To figure out what trending topics are on TikTok, check out the discover page on the app. Trending hashtags and sound clips are a great place to start.
Posting at the right time
The best time to post on TikTok depends on the preferences of your audience and your account’s analytics. For example, if your audience spends more time on Thursday mornings than they do on Friday afternoons, you may want to post during those times. If your audience is mostly Eastern, you should post during the morning. Otherwise, your posts may be missed or received poorly.
After a few days, you can begin to see when your followers are most active. For instance, if you live in New York, you may assume that your audience is based in the East Coast and are active most frequently during the day. However, this isn’t the case. The best time to post is between 11 am and 7 pm. You can experiment with other times of the day depending on your followers’ preferences.
Using hashtags to get more followers on your TikTok videos is a great way to increase visibility and build a community of like-minded users. As TikTok categorizes videos using hashtags, it helps your audience find your content easier. If you are creating content with a specific sound or effect, use hashtags reflecting that. Otherwise, try using general hashtags to land your content on the For You page.
Use trending hashtags to gain attention. TikTok creators typically use trending hashtags and brand hashtags. When choosing hashtags, make sure they fall under keywords commonly searched in your niche. TikTok’s Discover page lists popular hashtags by geography. You can also try custom hashtags to boost your marketing efforts on TikTok. If your content is already popular, using trending hashtags is an excellent way to get more followers.
Reposting UGC content
Reposting UGC content is a great way to grow your followers and engage with your community on TikTok. While it may seem like an impersonal way to build your audience, it can actually drive engagement and brand awareness. Here are some examples of how you can use UGC to boost your followers on TikTok. First, ask permission from the original creator of the content. The easiest way to do this is to comment on the original post. Another option is to contact the creator directly through private messages.
Third, UGC has higher recall and engagement than mainstream content. In fact, millennials are 35% more likely to remember UGC than mainstream content. Because it’s created by real people, viewers are more likely to trust and engage with it. This will in turn influence their buying decisions. Interestingly enough, 84% of millenials say they use UGC to make purchasing decisions, and 65% say that UGC is a good indicator of quality.