You’re probably working hard to get your business off the ground. But you also want it to be successful. That means getting the word out about your business, and just as importantly making sure people remember what they’ve heard.
An explainer video can help with both of these things: you’ll get more leads, make more sales, and keep customers coming back for more! Here are some tips on how to make an effective explainer video that will get people excited about your brand.
Know Your Audience
The first thing to know is your audience. You need to understand what they want, what they need, and how you can help them achieve their goals.
This means knowing the pain points of your potential customers. What do they want? What are their problems? How do you solve these problems?
You also need to know their questions and objections. What will make them hesitate in buying from you? How can you answer these questions so that it’s easy for them to make a decision today instead of tomorrow?
Know Your Product or Service
Know your product or service. The first step to creating an explainer video that stands out is to have a clear understanding of what your product or service is, and how it works. Then you need to know the benefits of your product or service and why people would buy it.
You should also consider what makes it different from other products in its category (if there are any), as well as why people would choose yours over those options.
Turn to the Experts for Help
When you think of an explainer video, what do you envision? In all likelihood, it’s probably some combination of text overlaid on stock images. While this type of animation is fine for many purposes, if your goal is to make a truly memorable explainer video that will leave an impression with viewers and help drive user engagement and conversions, we suggest turning to the experts for help.
It’s best to turn to local artists and video production specialists that know what resonates best with local audiences. For instance, if your target audience is in Ireland, you may want to partner with companies such as HvF in Dublin.
Choose the Right Style of Animation
Animation is a great way to explain something. It can be used to explain abstract ideas and concepts, as well as things that are difficult to show in real life.
For example, if you were explaining how your product works or what it does, you could use animation to show the process of using it before the audience sees it in real life.
You could also use animation instead of showing someone holding something up at an angle – like a smartphone in front of their face while they’re on their computer. This would enable them see what they would see if they were actually holding something up at an angle.
Use Professional Voiceover Talent, Who Can Bring Emotion and Life to the Script
The voiceover for your explainer video is the gateway to your audience’s attention and it’s important that you find a professional voiceover actor who can bring emotion and life to the script. A good way to do this is by using real testimonials from customers who have had positive experiences with your product or service. You can also use personal stories from employees if they are relevant, but make sure that they’re true!
Make sure that before you hire someone for the job, their demo reel is up-to-date and listen closely for possible changes in their voice over time—this may indicate whether or not an actor has lost interest in what they do, which could lead them on a path towards poor performance.
While there are many excellent freelance sites like Fiverr where you can find talented individuals at great prices, be wary of hiring people based solely on price: while some may be extremely cheap because they lack experience or skill levels necessary for creating great content; others will charge more because they know exactly what goes into making high quality videos.
Use a Consistent Visual Style
A consistent visual style helps the viewer understand what is going on in an explainer video and keep their attention. For example, if there is a character who wears glasses, you should use that same character throughout your entire video to keep consistency. If you are using logos or text in your background, these should also be consistent so viewers know what they are looking at.
Consistent characters make it easier for viewers to identify with them because they know exactly how each person looks from watching the previous videos. An inconsistent style makes it harder for viewers to understand the storyline in an explainer video and often causes people to lose interest fast because too many things look different than expected (or remembered).