Different Types of Outdoor Advertising

There are many different types of outdoor advertising. Outdoor advertising can be achieved in several different ways: through transit, banners, mall kiosks, cinema advertisements, stadium signage, and roofscapes advertising.

Transit Advertising

Transit advertising is an excellent way to reach a large number of people in a short amount of time. Customers are already on the move when they see your message, and there’s no doubt that their minds are open. This type of advertising can be seen by commuters who are headed to work or students on their way to school, making it a great option for reaching people in their everyday life.


Banners are a great option for outdoor advertising. They’re portable and large, so they can be seen from far away. They can also be used indoors and outdoors, making them versatile for use in many different environments.

Banners last for a long time (anywhere from 6 months to several years), so, as long as you write good copy for your banner, you’ll be able to get your message across before the next season’s ad campaign rolls around.

Mall Kiosks

Mall kiosks are a great way to advertise your business or product because they’re portable and can be moved around. You could use them to sell your products, promote a business, or even just promote a product.

The only caveat with mall kiosks is that you have to get permission from the mall before you can set up shop. So if you want to do some shopping while you’re out there promoting something, maybe try going somewhere other than Ikea (Ikea will kick your ass!).

Cinema Advertising

Cinema advertising is a great way to reach a large audience. It’s also a great way to reach a targeted audience in a cost-effective way. The big picture or small screen, cinema advertising allows you to hit your target market with precision and creativity without breaking the bank.

Cinema advertising can take many forms:

Digital Cinema – A digital version of your ad displayed on the silver screen at some cinemas before the start of each film. Like traditional cinema ads, this format can be used by advertisers looking for broad exposure within their local market while also targeting specific demographics like men aged 18–25 who live within 30 miles of their city center (aka millennials).

Interactive Cinema – An interactive movie clip that runs during previews before each feature film showing at certain venues across North America (including AMC Cinemas). The clip encourages viewers to download an app onto their smartphones so they can participate in various activities during their trip down memory lane or view additional content related to the movie itself—all while keeping their eyes glued firmly on what’s happening onscreen rather than off!

Stadium Signage

Stadium signs are one of the most common types of outdoor advertising used by sports teams. Stadium signage is typically placed in a location where it will be highly visible to fans, like on the side or front of a stadium building. The cost for this type of sign ranges from $100-$300 per game and includes both production costs (i.e., designing and printing) as well as installation costs (i.e., setting up).

The length of time that a stadium sign will be up depends on how often the team plays at home during its season—for example, if an NBA team plays only one game per week at home during its 82-game schedule, then there would be only 82 opportunities to display your advertisement over the course of that year’s regular season compared with other teams that play more frequently at home during their respective seasons (like MLB teams who get six games each week).

There are two main ways that companies pay for stadium signage: they can either pay cash upfront or they can secure sponsorships through advertising agencies which will cover any costs associated with creating and installing these displays so long as they get paid back once games start selling out again later down the road!

Roofscapes Advertising

Roofscapes advertising is a type of outdoor advertising that incorporates digital billboards onto the sides of buildings in high-traffic areas. The billboards are visible from a great distance, and they can be seen by people who would otherwise not be exposed to them.

This type of marketing can be very effective because it gives businesses the ability to reach people who are not looking for their products or services. The benefits include:

Cost-effectiveness: It’s cheaper than other types of advertising because there is no need for construction or maintenance costs associated with it.

Target audience reach: Roofscape allows advertisers to target their audience through location-based targeting options on their ad platforms.

This allows them to attract potential customers at specific times during their commute or journey home from work/school/etc., thereby increasing brand awareness among those who may not have been familiar with the brand before seeing its ads displayed on a rooftop billboard!

LED Advertising

LED advertising uses a type of light that is energy efficient and has a long lifespan. They are also bright, so they can be seen from a distance. LEDs are easy to set up and versatile, as they can be used indoors or outdoors.

Outdoor Pole Kiosks

Outdoor pole kiosks are another popular form of outdoor advertising. They can be used to promote a product or service, or to promote a brand.

These types of outdoor advertisements are usually located on the side of the road and are in highly visible areas. Most outdoor pole kiosks are made from metal or plastic, but some companies also use vinyl banners for their advertisement purposes.

In addition to being durable, these types of advertisements offer businesses several benefits:

  • They’re easy to install- simply slide them onto existing poles.
  • They’re cost effective- no need for scaffolding or cranes; just install with ease.
  • You can customize each design so that it fits your brand’s aesthetic perfectly.


Billboards are a form of outdoor advertising that uses large, often backlit displays to promote products and services. They’re typically located along busy roads, but can also be placed in more isolated locations for maximum visibility (such as where you live).


There are a lot of different ways to advertise outdoors, and each one has its own unique advantages. If you’re looking for a new way to reach consumers with your product or service, try some of these options out!