When it comes to advertising your business, there are many different strategies that you can use. One of the most popular is social media due to its ever-growing popularity. For many, this is usually done through Facebook or Google, but more business owners are now using TikTok. This trendy app has over one billion users now, meaning there are many chances to get new clients. Dentists can get help with this by choosing Cobia Marketing.
Cobia Marketing is a dental marketing company that can help clinics advance technologically. When you choose their team, you get a wide range of services that go beyond just advertising.
How to Advertise on TikTok
To start advertising, you will need to have a basic objective on what exactly you want to show off. Does your clinic have any sort of specialty? Do you focus on orthodontics? Are you a family practice? Once you know what you want to garner traffic for and set a budget, you can move on to making videos or images for your ads.
These can be fun videos showing off your team or even advertisements showing off the way that you perform procedures. Make sure these ads have a way for people to visit your website or contact you. When you upload these advertisements, your campaign starts.
Benefits of Advertising on TikTok
For dentists, there are two huge assets when it comes to using TikTok to grow your business:
Demographics
TikTok is more flexible when it comes to the audience you target, unlike traditional forms of marketing. You can choose the different ages, locations, and even genders of the clients that you want for your business. Many who use TikTok are on the younger side, which means you can gain clients who can stay with you for a longer amount of time. Furthermore, you can connect with your audience directly because you can make videos that can capture attention rather than making ads that can be blocked or scrolled past quickly.
Cost-Effective
For some, advertising can be a challenge because of budget restraints, especially in social media marketing. Big names like Facebook and Google can cost an arm and a leg. However, TikTok is different. This app is not competing with the other two economically. Here, dentists may engage with influencers to raise brand recognition at a fraction of the expense of traditional media.
What Cobia Marketing Does For You
Cobia Marketing can help you keep up with new clients and create more leads. Along with helping you come up with ideas for advertising, we will provide you with a manager that keeps you up-to-date on your account and traffic. This will help you when it comes to making new strategies. You will also be set up with a call center for your practice as more and more clients become interested in your services.
Right now, our marketing business is the #1 advertiser for dentists on TikTok. As more people join the app every day, it is rapidly becoming one of the most popular forms of social media to date. Get your practice’s name out there and work with Cobia Marketing today to be part of the influencing trend.
