- Use call to actions (CTAs)
When it comes to designing your website, call to actions are an essential part of marketing your business. They are words or phrases that drive a customer to perform a certain action such as make a purchase, fill in a form etc. They should be big, bold, colourful, and clear to read.
- Your website will not rank on Google if your Search Engine Optimisation (SEO) is not good
SEOsor Search Engine Optimisation is essential when it comes to modern day marketing. SEO helps youto lower your overall marketing cost as it helps you to rank on various popular search engines such as Google which internincreases traffic on your website. A good way to improve your SEO is to use target keywords that are relevant to your business or to have backlinks.Backlinks arelinks on other websites that link back to your website. They allow your website to gain more credibility which indicates to users that you have quality content and that your business can be trusted.Professional marketing strategists can help you to create and develop a strategy that perfectly aligns with your business goals.
- Your website should be attractive and look clean
When you have an overall attractive and clean looking website design, it will draw more attention and it will also be aesthetically pleasing to the eye. A great way to achieve an attractive website is by making use of all of the design elements and principles and by organising your content on your web page from most important to least important. This will tie everything together and create an overall flattering appearance. Another thing to note is that less is more. You do not want to clutter your website and overwhelm the user with too many colours or too many different designs.
- Intuitive Navigation
Your website should provide solutions to problems and allow users to be easily directed to these solutions through easy steps, buttons, icons or images. An easy way to do this is by using clear, simple language, have minimal but useful links, use “breadcrumbs” so that a user can track and/or return to a previous page if need be. Intuitive navigation not only creates a clear path, but it also makes your website more enjoyable and much easier for the user to find what they are looking for on your website.
When we speak about accessibility, it means that your website needs to be designed ergonomically and must be able to be used by all kinds of people with or without disabilities, hearing impairments and visual impairments. The best way to do this is by using contrasting colours and visual clues such as text and alt labels, audio guides and interactive content. This will accommodate all different types of people and give them the necessary tools to enjoy your website. Another thing that is helpful is supporting keyboard navigation by allowing the user to scroll through your website by using the “tab” button on the keyboard.